The new season of NHRA’s Mello Yello Drag Racing Series is very nearly upon us – in fact, the first day of the season-opening Circle K NHRA Winternationals is just 23 days away. Three weeks, friends. Only three weeks before we get to start racing for trophies. Are you ready?
Behind the scenes, for all of us in the world of PR and social media, big plans are taking shape as new connections are made, storylines are drafted, social media channels are tuned up, and a whole bunch of travel is booked. It’s an exciting and fun process, and the best part is that it’s only the beginning.
WinLight Communications has shifted gears for 2017 and is looking forward to representing Summit Racing Equipment-associated drivers in NHRA Drag Racing, including the KB Racing one-two punch of reigning Pro Stock world champ Jason Line and four-time series champion Greg Anderson, as well as 20-time Funny Car winner and all-around nice guy Tim Wilkerson.
Look for stories on the Summit Racing blog OnAllCylinders.com throughout the season, too, and you can get started by catching up on the Summit Racing-sponsored, Armed Forces Entertainment-coordinated trip overseas to visit troops during Operation Appreciation here.
Oh hey, if our partnership with Team Summit sounds familiar, it might be because we had the honor of working alongside respected PR veteran Joanne Knapp for three seasons (2013-2015) with the KB Racing guys. So, you know what? This year feels a lot like going home.
See you out there.